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ChatterCrop: Reaping the benefits of online product reviews

机译:ChatterCrop:获得在线产品评论的好处

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摘要

Web 2.0 has allowed online shoppers to become not just information seekers but also information providers. Many e-commerce venues allow users to share their experiences in the form of textual product reviews. While textual product reviews represent a wealth of information for candidate buyers, finding pertinent information becomes difficult, as the number of reviews for a particular product becomes large, or if the buyer is interested in particular features of an item. We present ChatterCrop, a tool that uses text summarization. ChatterCrop condenses the information from a large set of reviews into a few sentences, and allows users to customize these summaries for feature-focused search. In a user study, subjects used ChatterCrop and a sortable list of reviews, to answer questions about two camcorder models. When looking for information about particular features, ChatterCrop outperformed the list, in terms user confidence and perceived ease in finding pertinent information. ChatterCrop's summaries also provided users with starting points to guide further research, and were particularly helpful in the early stages of sensemaking.
机译:Web 2.0使在线购物者不仅可以成为信息搜索者,而且可以成为信息提供者。许多电子商务场所都允许用户以文本产品评论的形式分享他们的经验。虽然文本产品评论为候选购买者提供了大量信息,但由于对特定产品的评论数量变大,或者购买者对某项商品的特定功能感兴趣,因此很难找到相关信息。我们将介绍使用文本摘要的工具ChatterCrop。 ChatterCrop将来自大量评论的信息压缩成几个句子,并允许用户自定义这些摘要,以进行针对功能的搜索。在用户研究中,受试者使用ChatterCrop和可排序的评论列表来回答有关两个便携式摄录机模型的问题。当寻找有关特定功能的信息时,ChatterCrop在用户信心和发现相关信息的便捷性方面均胜过该列表。 ChatterCrop的摘要还为用户提供了指导进一步研究的起点,并且在感官形成的早期阶段特别有用。

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